Our Approach
The stages of UX research after order confirmation
- Signing NDA by D’Well project team
- Project objectives reconfirmation by client
- Project scheduling, by project in charge
- Kick off meeting with client, by project team
- Segmentation and finalising targeted market, by analyst
- Preparation of screening questionnaire, by analyst
- Screener approval by client
- Training to interviewers in each city, by project in charge
- Translation of screeners, by interviewer
- Online platform for screener entry, by programmer
- Screening for recruitment, by interviewer
- Back checking the recruitment, quality team
- Signing NDA by interviewees, by interviewer
- Preparation of guidelines for testing/interviewing, by analyst
- Product distribution to each city, by project in charge
- Guideline translation, by interviewer
- Interviewing, by interviewer
- Audio/video recording, by interviewer
- File uploading to database for client viewing, by interviewer
- Transcription and translation of interviews, by interviewer
- Summary notes, by interviewer
- Product collection from each city, by project in charge
- Analysis, by analyst
- Video editing, by programmer
- Report preparation, by analyst
- Draft report approval by client
- Present final report to client, by project in charge
- Final report approval by client
- Documentation
D'WELL RESEARCH
Who We Are…
D’Well specialised in User Experience research studies using Co-creation workshops, Cognitive walkthroughs, Depth interviews, Ethnographic studies, focus group discussions, shop along, customer journeys and storytelling.
Our Vision
To be the global market intelligence center for innovation
Our Values
Ability to perform promised services dependably and accurately Willingness to help and provide prompt services Employee’s knowledge, courtesy and ability to inspire trust and confidence. Caring, individualized attention given to customers Advanced facilities, professional equipment, supporting personnel and written guidelines.
Our Mission
Optimise “User-centered Design” of products and services by analysing “Needs & Haves” of targeted customers of our clients. D’Well assure Reliable information, Local knowledge about market, Responsiveness and Empathy to clients through its highly motivated team of employees and freelancers across Asia and Africa.