Augmenting Innovation by User Experience
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About Us
Our Area of Expertise
Exclusive user experience research supporting global medium and large companies in user-centered product design. Valuable insights from the field.
Open Innovation
Co-creation with targeted users, supporting user-centered product/service design and feedback. Valuable insights from the field.
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User experience research
Solutions to specific user-centered design problems of a company in a targeted segment
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Innovation measurement
Quantify incremental innovation throughout each stage gate of user-centered design thinking and lean innovation.
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The Process
Here are the steps we go from an idea to a working product.
This involves a 6 steps process.
Empathising Idea
The design process’s initial stage is crucial, profoundly impacting the product’s outcome. By truly understanding the users’ needs and gaining insights into their preferences, we can effectively devise optimal solutions. Building this knowledge about users is paramount to achieving successful design results.
Sketching Concept
Sketching plays a pivotal role in the visualization of digital products and applications. By creating wireframes, we outline the key interface elements that will be incorporated into critical pages of the application. This process is vital in UI design, as it helps shape the foundation and structure of the user interface.
Designing Look & Feel
During this stage of the process, a UI designer starts creating a digital product’s graphical user interface. This includes defining layouts, deciding the information architecture, creating icons, selecting the color theme, defining typography styles, and setting UI guidelines.
Rapid Prototyping
With the screen layouts defined, during this stage your team can begin design work in the form of sketches. Paper sketches, whiteboard flows, and wireframes help you share your design ideas with stakeholders at the early stages of the process.
Evaluating MVP
A team can test the usability of the prototype as soon as it is finished. Unlike QA testing and A/B testing, the major objective of usability testing is to get opinions from actual users of a product to determine how user-friendly the interface is and whether the user can accomplish their objectives using the product.
Market Feedback
After the release of a product when users start using it and successfully achieve their goals, the responsibility of UI/UX designers is still coming along. The UX/UI designers continue their work to keep the product updated as per new UI and UX design trends.
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